In a departure from their norm, Diff Eyewear created a unique pair of sunglasses for their collaboration with Becca Kufrin, revealing how significant this relationship was. We wanted this campaign to fit well into our existing stable of collabs and bring us into a new arena with Becca’s genuine, exciting, and bright personality. Above all, we wanted to further our brand reputation and reach new customers who cared more about ethics while still selling plenty of glasses.