Star Wars: Product & Packaging Design

Star Wars: Product & Packaging Design

Project Summary

Date
04 May 2020
Client
Star Wars
Category
Tags

The Mission

The Force is strong with Star Wars x DIFF, a range of five frames inspired by the iconic and beloved film franchise. Any day is a chance to travel to a galaxy far away with this collection, including a special edition vanity case and cleaning kit. Creatively, Star Wars x DIFF will incorporate visual elements of light and dark—a nod to the overlying theme of good and evil within the films’ franchise. The campaign will mirror specific essential environmental and tonal color palettes from planets in the films’ cinematic universe (such as Hoth, Tatooine, and Dagobah). It will ensure to subtly highlight textures from characters’ uniforms/outfits that capture the Star Wars spirit without feeling too literal.

Overall lighting will feel theatrical and striking—using shadow and light juxtaposed to keep the subject firmly set in each environment. Long shadows and strategically placed light shafts will form natural framing for the glasses, giving them a dramatic highlight appropriate for the Star Wars franchise. All lighting should look as natural as possible—we want to avoid anything that looks too “studio” or blown out. Glasses should always be in focus and details visible.

My Role

During this collaborative project, my roles included: executing and setting the visual tone for the product and packaging designs and providing creative direction (shown below in the Creative Direction section) for the product shoot.

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STAR WARS

Creative Direction

For this collection, I wanted to place each character's glasses in a setting that fit with their personality. Darth Vader was dark, angular and shadowy; Boba Fett felt rustic and earthy; Princess Leia needed to look comfortable and luxurious; R2-D2 should be metallic with blues and whites; and C-3PO should feel sandy and golden. Below are the slides from the deck I created for the photography and styling which were then approved by the Star Wars team.

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STAR WARS

Product & Packaging Design

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Credits

Creative Direction
Christopher Hapner

Product Design Direction
Christopher Hapner & Jamie Koustas

Product & Packaging Design
Christopher Hapner & Meg Galasso

Photography
Emma Stone

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