The Force is strong with Star Wars x DIFF, a range of five frames inspired by the iconic and beloved film franchise. Any day is a chance to travel to a galaxy far away with this collection, including a special edition vanity case and cleaning kit. Creatively, Star Wars x DIFF will incorporate visual elements of light and dark—a nod to the overlying theme of good and evil within the films’ franchise. The campaign will mirror specific essential environmental and tonal color palettes from planets in the films’ cinematic universe (such as Hoth, Tatooine, and Dagobah). It will ensure to subtly highlight textures from characters’ uniforms/outfits that capture the Star Wars spirit without feeling too literal.

Overall lighting will feel theatrical and striking—using shadow and light juxtaposed to keep the subject firmly set in each environment. Long shadows and strategically placed light shafts will form natural framing for the glasses, giving them a dramatic highlight appropriate for the Star Wars franchise. All lighting should look as natural as possible—we want to avoid anything that looks too “studio” or blown out. Glasses should always be in focus and details visible.