Have you ever experienced writer’s block? You know, that debilitating feeling when you begin a project, stare at the blank page in front of you, and think, “what have I gotten myself into?” Building a successful business from scratch can seem so intimidating, especially when your primary customers are not people, but established, successful corporations. This was the problem the Diff Eyewear wholesale team faced last fall. The new director of Wholesale decided to elevate the brand to build trust and sell more glasses to large retailers like Nordstrom, QVC, Free People, Buckle, Dillards, and more. The realization that developing strong, long-lasting relationships was the key to earning trust and, consequently, money.