AboutApril 16, 2020 2020-07-22 12:13
Do you know how typical creative minds seem to ignore a campaign’s intended audience when they are designing?
I solve that problem by learning about and understanding your audience through a framework called discovery. This method lays the foundation for the very core of your brand and brings into sharp focus the lifestyle, habits, and thought processes of your client base. From this moment on, you will feel confident that the design and message your brand puts out will resonate with your core customer, driving key relationships, and higher revenue.
Christopher has over a decade of Fashion and Entertainment industry experience as a graphic designer. He takes pride in his ability to execute thoughtful designs based on his client’s vision in both digital and print mediums. His impeccable eye for detail, a keen awareness of current trends, and reliable design and directional prowess set him apart from his peers.
Christopher is enthusiastic, energetic, collaborative, and willing to push himself to the next level. He has experience with ideation and the pitch process and can create digital assets for social and traditional advertising as well as polished print and product designs. His passion for music, entertainment, and pop culture fuel his creativity, and he enjoys the psychology of the human brain related to marketing and always bases his concepts on hard data first and intuition second.
While working at Revolve as a Graphic Designer, Christopher was instrumental in improving subscriber engagement by fostering close inter-departmental relationships to create the most engaging content possible. He helped spearhead projects that target each consumer’s shopping habits to bring them the most relevant graphic and product content available. These factors directly translated to better overall revenue and a higher quality of visual content.
At Diff Eyewear, Christopher leads a design team of five in the Creative Department. As the design lead, he sets the tone for design language by creating design style guides and working with the creative director to plan and execute product, social and charitable-centric campaigns.
Christopher currently resides in La Mirada, California with his wife Monica and three daughters Tirzah, Sophia, and Sara.